NATIONAL MEDIA AUTHORITYSOCIAL MEDIA & CREATIVE PROPOSAL · 2026

A VISION BY STELLAR MEDIA

Media, seen
differently.

أن نروي قصة
الإمارات للعالم.

The people. The perspectives. The stories that connect NMA with the world around it.

Discover the work

Ideas made visible. Stories made meaningful.من الفكرة إلى الأثر

01 FILM & MOTION

Stories you can feel.

قصص تترك أثرًا.

From the story behind a headline to the women who shaped UAE media. Each film opens a different door into NMA’s world.

Any AI voiceover is a placeholder and will be replaced with a real human voice if the content is used.

02 THE SOCIAL IDENTITY

Six ideas.
One distinctive voice.

ست أفكار.
صوت واحد.

Bold typography, a single visual idea, and a recognisable blue signature. A feed built around curiosity, culture, and useful understanding.

View the creative direction

NMA blue. An editorial signature.Human imagery, conceptual visuals, and Arabic-led storytelling.

محتوى يُرى ويُفهم ويُتذكّر.

THE SUGGESTED GRID

Six posts,
read as one feed.

Cinematic against graphic. Colour against monochrome. Arabic-led against Latin-led. Nothing repeats, and nothing feels out of place.

02B FROM INFORMATION TO MEANING

Before.
After.

من الإعلان
إلى الأثر.

The strategy is not about making NMA less institutional. It is about making its relevance easier to see, understand, and participate in.

BEFOREINSTITUTIONAL UPDATE

Information is present, but it feels like an official circular: too much in one visual, no single hook, and no clear next step.

AFTERSTORY-LED CAROUSEL

The same subject becomes clear, human, and useful: one idea, one visual thought, and a reason for the audience to care.

Activity → meaningAnnouncement → understandingAudience → participant

03 THE MEDIA LANDSCAPE

A clearer position
in a crowded field.

مكانة أوضح.
في مشهد مزدحم.

NMA can own the space between regulation and relevance: the authority that explains the media ecosystem, champions its people, and makes the UAE’s media story easier to understand and participate in.

100KInstagram follower target

2×Reach growth ambition

20+Monthly content pieces

10+Monthly UAE event coverages

Institutional authorityPublic relevance

Explains the systemBroadcasts the message

REGULATORSStandards · policy · trust

NEWS & WIRESpeed · volume · headlines

GOVERNMENT ACCOUNTSAnnouncements · services

NMA / THE OPPORTUNITYAuthority + context + human stories

Move beyond announcements.

Turn institutional activity into useful understanding, not only updates.

Make the system human.

Put experts, creators, journalists, and audiences inside the story.

Build a recognisable voice.

One editorial signature across platforms, formats, and moments.

03 THE THINKING BEHIND THE WORK

Authority.
With a human perspective.

مصداقية مؤسسية.
ورؤية إنسانية.

Help people understand the media world they are part of. Reveal the people behind the institution, make its expertise useful, and give the next generation a place in the story.

01 / REGULATOR